Is your website showing up on page one of the search results when you do a search for your given product or service, unless you have SEO the likely answer is no. This is because your website needs to be optimised for the search engines to be able to find them.
Why is Search Engine Optimisation (SEO) important?
With literally billions of searches conducted every month search engines have essentially become our gateway to the internet, this is why Search Engine Optimisation (SEO) is so important for the success of your business.
Unfortunately getting yourself simply listed is not enough as clicks on a search engine results page are not evenly distributed amongst the results. Research has shown the higher a website is ranked by a search engine the more clicks they will receive* with the top result receiving by far the largest proportion of all clicks, followed by the 2nd and so on.
How does SEO work?
Search Engine Optimisation is based around your use of “keywords” and your website’s link popularity. “Keywords” is an industry term to describe the queries we use when we conduct a search, for example “blue ipod nano”. The search engines then categorise websites based around their relevance to a particular keyword. The search engines analyse your keyword usage in the following elements of your website (not an exhaustive list):
- Domain name
- Page title
- Page URL
- H tags (h1, h2, h3 etc.)
- Page content
- Image alt text
- Internal links within your website
- External links to your website
What we do?
We get you ranked to the top of the search list for your given keyword(s), so you get the clicks and hopefully the sales.
We will also optimize your current site or if needs be, quote you for a redesign. We will always recommend your site be made responsive. There’s no point having a wonderful site, listed at the top of the search engine and then people leaving all because they cannot view it on their smartphone.
As every website is different and has differing requirements for Search Engine Optimization, it is hard to give a specific price. Some sites may require a few links here and there and others may need full pay per click campaigns. But to give a rough guide, you would normally be looking at around 1 day per month of SEO for the average site.
Get a Quote now!
To get a quote for your site please fill in the form below and ensure all the details are correct or we will not be able to contact you back.